Features

Everything that turns your data into decisions

Adverti is not a dashboard. It reconciles your spend against the revenue you keep, then surfaces what to do about it. Here is everything it does, and where the moat actually lives.

The engine

It starts with reconciliation

Every other feature is more useful because it sits on top of one true number. This is the layer a generic AI chat does not have.

Contributional revenue reconciliation

True ROAS, after every return and COD failure

Ad platforms report the revenue they take credit for. Your store knows what was delivered. Your logistics partner knows what was actually paid. Adverti joins all three with deterministic logic, documented join keys, and India-specific COD and RTO handling, so you see the number that reaches your bank, not the one the platform promised.

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Meta reports₹12.4L
Delivered₹8.68L
Actually kept₹6.82L
The full set

Six features, one workflow

Each one threads reconciliation through the work you already do, so the truth shows up where you make decisions.

Reconciliation

True ROAS, true CAC, and true contribution margin after returns, cancellations, and COD failures. The number that actually lands.

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Wasted spend detection

Find every rupee going to campaigns with little to show for it. Exact amounts, exact campaign names, and the retained-revenue waste hiding underneath.

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Workflow automation

Schedule daily, weekly, and monthly reports from the Reports Library. Set alerts when true ROAS drops below threshold. No more Sunday data pulls.

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Template library

Seven categories of pre-built analyses, from Spend Intelligence to Creative Intelligence to Revenue and Profitability. Audit-ready output the moment you need it.

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Creative fatigue prediction

Know which ads are dying before they crash. Fatigue signals tuned to how decay actually behaves by category, so you refresh on evidence, not gut feel.

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Cross-platform comparison

Meta, Google, and Amazon side by side in one view. See which platform delivers better reconciled ROAS and get specific budget-shift recommendations.

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Why it holds together

Reconciliation is a layer, not a separate tool

You will not find a tab called “reconciliation” that you have to remember to open. The true number is threaded through everything: it sits inside wasted spend, inside ROAS, inside every budget recommendation. The chat is how you talk to it. The reconciliation is what makes the answers real.

See it on your own account.

Connect one account and run a free audit. Every feature here, working on your real data, in under a minute.