Find every rupee that is not working
Adverti surfaces wasted ad spend with exact amounts and exact campaign names, then shows the retained-revenue waste hiding underneath. Across Meta, Google, and Amazon, in one view.
Waste does not announce itself
On a busy account, the leak is never one obvious campaign. It is spread thin across dozens of ad sets, each one losing a little, none of them loud enough to catch your eye in the Ads Manager.
And the waste you can see is only half of it. A campaign can look fine on platform-reported ROAS while quietly burning money, because the revenue it claims includes orders that were cancelled, returned, or never paid for. The real waste is bigger than the surface waste.
Finding it by hand means exporting every campaign, joining it to your store data, and ranking the losers. Adverti does that join continuously and hands you the ranked list.
From raw spend to a ranked action list
Scan every campaign
Adverti reads spend, results, and trend across every active campaign and ad set on Meta, Google, and Amazon.
Reconcile against kept revenue
Each campaign's claimed return is checked against delivered and actually-paid revenue, so the waste reflects reality, not the platform's number.
Rank and recommend
You get a ranked list with exact rupee amounts, exact campaign names, and a clear action: pause, review, or optimise.
It counts the waste underneath the waste
A generic wasted-spend report stops at the platform number. It tells you a campaign spent a lot for a little return on paper.
Adverti goes one layer deeper. Because reconciliation is threaded through, the same campaign also shows its retained-revenue waste, the spend chasing orders that were cancelled, returned, or failed on COD. That is money the platform still counts as a win. It is the most expensive waste to miss, and it only shows up once you reconcile.
Specifics you can act on today
Exact rupee amounts
Not a vague percentage. The precise spend each campaign is wasting, in rupees, surface and reconciled.
Exact campaign names
The specific campaigns and ad sets leaking budget, named, so there is no guessing what to open next.
A clear action per line
Pause, review, or optimise, ranked by impact, so you know what to fix first instead of staring at a wall of data.
One view across platforms
Meta, Google, and Amazon leakage side by side, so you stop switching between three dashboards to find it.
Covera's first audit flagged five campaigns with CTRs below 2 percent across ₹6,17,072 of Meta spend. Pausing the leakers helped drop cost per purchase 21.5% over the following weeks.
Read the full Covera case study →Before you cut anything
See what you're wasting.
Connect your accounts and get a ranked list of leaking campaigns, surface and reconciled, in your free audit. No credit card.