Cross-platform comparison

Meta, Google, and Amazon, finally in one view

Stop switching between dashboards that each tell a flattering story. Adverti puts your platforms side by side on reconciled ROAS and tells you where the next rupee should go.

fMeta Ads
Reported 4.1x
2.6x ROAS
Reconciled
Best kept
GGoogle Ads
Reported 3.8x
3.1x ROAS
Reconciled
aAmazon Ads
Reported 3.4x
2.2x ROAS
Reconciled
Recommendation: shift budget toward Google. It looks third on reported ROAS but keeps the most revenue once returns and COD failures are reconciled.
Illustrative view. Figures are examples.
The problem

Every platform grades its own homework

Meta, Google, and Amazon each live in their own dashboard, and each one is built to make its own numbers look good. Open three tabs and you get three flattering stories that do not add up to a decision.

Worse, you cannot compare them fairly, because each platform reports revenue its own way and none of them know about your cancellations, returns, or failed COD orders. The platform that claims the highest ROAS is often not the one keeping the most money.

To allocate budget well you need one view, on one honest measure. Adverti reconciles all three to kept revenue and lines them up side by side.

Why ours is different

A fair fight, on kept revenue

Comparing platforms on their own reported numbers is not a comparison, it is three different scorecards. The ranking can flip completely once you measure them all the same way.

Adverti reconciles every platform to the same truth, the revenue that actually reached your bank, then ranks them. So the platform you scale is the one that genuinely earns it, not the one with the most generous attribution window.

Ranked by reported ROAS
1. Meta4.1x
2. Google3.8x
3. Amazon3.4x
What each dashboard tells you on its own
Ranked by reconciled ROAS
1. Google3.1x
2. Meta2.6x
3. Amazon2.2x
The order flips once you measure kept revenue
How comparison works

One question, every platform answered

Step 01

Pull every platform

Meta, Google, and Amazon spend and results come into one place, no exporting, no stitching three reports together by hand.

Step 02

Reconcile to one measure

Each platform's claimed revenue is reconciled against delivered and actually-paid orders, so all three are judged on the same honest number.

Step 03

Recommend the shift

You see the ranked comparison and a specific call: where to add budget, where to pull back, and what it is likely to return.

What you get

One screen instead of three tabs

Side-by-side ROAS

Every platform on one reconciled measure, so the comparison is finally apples to apples.

A budget-shift call

Where to move the next rupee, with the reconciled reasoning behind it, not just a chart to interpret yourself.

Cross-platform wasted spend

Leakage ranked across Meta, Google, and Amazon together, so you fix the worst of it regardless of platform.

On a schedule

Turn the comparison into a standing report, so the cross-platform read lands weekly without you assembling it.

C
Covera · lovecovera.com

Seeing Meta and Google in a single conversation is what changed how Covera ran campaigns. With both platforms side by side, they doubled Google conversion value while cutting Meta cost per purchase 21.5%.

Read the full Covera case study →
Cross-platform FAQ

Comparing platforms, fairly

See your platforms side by side.

Connect your accounts and find out which platform actually keeps the most revenue. Free to start, no credit card.