Your on-site behaviour, explained.
Connect Microsoft Clarity with Adverti Chat and bring heatmaps and session insight into one view. It explains why visitors behave the way they do once they land, not just how many arrived. Read-only, brand-authorized, live in minutes.
Campaign data flows into Adverti · read-only
The why behind your numbers
GA4 and your ad platforms tell you what happened. Microsoft Clarity shows why, with heatmaps and session insight that explain how visitors actually behave on your store.
See how visitors behave
Bring in heatmaps and session insight, so you can see where visitors click, scroll, and stall on your store.
Find on-site friction
Spot rage clicks, dead clicks, and drop-off points, so you fix what quietly loses visitors before they convert.
Explain the drop, not just the number
Read Clarity behaviour alongside your traffic and orders, so you know why a page underperforms, not just that it does.
One view across every channel
Clarity sits with GA4, your ads, and your store, so behaviour, traffic, and revenue live in the same picture.
Turn behaviour into fixes
Go beyond recordings to clear takeaways about what to change on-site, with every figure labelled by confidence.
Ask the AI analyst
Ask plain-language questions about how visitors behave and get answers grounded in your own live data.
Clarity joins one engine
Your Clarity behaviour data feeds the same engine that joins your ads, store, and delivery. It explains the friction behind the numbers. Connectors are not the product. The engine that joins them is.
Adverti engine
Brings Clarity heatmaps and session insight into the same view as your traffic, spend, and orders, so on-site behaviour sits beside the numbers it explains. Not an AI guess.
How to connect Microsoft Clarity with Adverti
You generate a data-export API token in Clarity and paste it into Adverti. No code, and it takes a couple of minutes.
Go to Brands in Adverti
Log in to your Adverti account and go to Brands — the Brands section in the left sidebar.
Select the brand you want to connect
Open the brand you want to connect and go to its Integrations. You can do this through Edit, or while continuing the brand setup.
Find Microsoft Clarity and click 'Connect'
Find the Microsoft Clarity card under your supporting connectors and click Connect.
Open your Clarity project settings
Log in to Microsoft Clarity, open the project you want to connect, and go to Settings, then Data Export.
Generate a data-export API token
Click Generate new API token and give it a name, for example adverti-integration.
Note: Copy the token before closing the window. It is shown only once.
Enter your token in Adverti
In the Microsoft Clarity card in Adverti, paste your API token and add a Label to identify this connection.
Click 'Connect'
Click Connect. Once connected, a Connected badge appears on the Microsoft Clarity card and your project shows under Connected Account.
Click 'Save and Continue'
Once Microsoft Clarity shows as connected, click Save and Continue to finish the integration.
Your Clarity data is now connected
The Microsoft Clarity icon appears in Adverti's top navigation and your behaviour data starts flowing in. You can now read behaviour alongside your traffic and orders.
Ask the AI analyst about behaviour
Ask Adverti's AI Analyst questions about how visitors behave on your store directly from AI Chat. That's it, you are set up.
Questions, answered
Is the connection read-only?
Yes. Adverti reads aggregate behaviour data through Clarity's Data Export API using the token you generate. It never changes your Clarity project or settings.
What data does Adverti pull from Clarity?
Aggregate behaviour metrics such as sessions, scroll depth, engagement, rage clicks, and dead clicks. Adverti reads behaviour insight, not the underlying recordings.
Do you watch my session recordings?
No. Adverti reads the aggregate insight Clarity exposes, not individual recordings. Your recordings stay in your Clarity account.
Do I need to be a developer?
No. You generate an API token in your Clarity settings and paste it into Adverti. There is no code to write.
How does Clarity fit with my other data?
Clarity explains the why behind your numbers. Adverti reads it alongside GA4, your ads, and your store, so on-site behaviour sits beside the traffic and revenue it affects.
Can I disconnect anytime?
Yes. Remove the connection from the brand's Integrations screen in Adverti, or revoke the token from Clarity, then Settings, then Data Export.
Understand why, not just how many.
Connect Microsoft Clarity and see the behaviour behind every number. No credit card to start.