Your site traffic, grounding every number.
Connect Google Analytics 4 with Adverti Chat and bring session, traffic source, and behaviour data into one view. It grounds attribution and adds context to what your ad platforms report on their own. Read-only, brand-authorized, live in minutes.
Campaign data flows into Adverti · read-only
Traffic and behaviour, in context
Your ad platforms report their own clicks and conversions. Adverti brings GA4’s view of sessions, sources, and behaviour alongside, so channel numbers have a second reference and the picture is complete.
See where traffic comes from
Bring GA4 session and traffic-source data in, so you know which channels actually send visitors, not just which claim the click.
Ground your attribution
Read what your ad platforms report against GA4’s own view of sources and sessions, so channel claims have a second reference.
Understand on-site behaviour
See engagement, landing pages, and where visitors drop, so you know what happens after the click, not just how many arrived.
Spot the leaks before checkout
See where sessions fall away between landing and conversion, so you fix the drop, not just the ad.
One view across every channel
GA4 sits with Meta, Google, Amazon, and your store, so traffic, spend, and orders live in the same picture.
Ask the AI analyst
Ask plain-language questions about your traffic and behaviour and get answers grounded in your own live data, with every figure labelled by confidence.
GA4 joins one engine
Your GA4 data feeds the same engine that joins your ads, store, and delivery. It grounds attribution and adds context. Connectors are not the product. The engine that joins them is.
Adverti engine
Brings GA4 sessions, sources, and behaviour into the same view as your ad spend and orders, so channel claims have a second reference. Not an AI guess.
How to connect Google Analytics with Adverti
No API keys and no code. You sign in with Google once and approve read-only access. The whole thing takes about two minutes.
Go to Brands in Adverti
Log in to your Adverti account and go to Brands — the Brands section in the left sidebar.
Select the brand you want to connect
Open the brand you want to connect and go to its Integrations. You can do this through Edit, or while continuing the brand setup.
Find Google Analytics and click 'Connect'
Find the Google Analytics card under your analytics connectors and click Connect.
Sign in with Google
A secure Google login window opens. Sign in with the Google account that has access to your GA4 property.
Approve read-only access
Approve the read-only permissions Adverti requests. Adverti never changes your property, events, audiences, or settings.
Note: Adverti connects through the official Google Analytics Data API. You can revoke access anytime from your Google Account permissions.
Select your GA4 property
Choose the Google Analytics 4 property you want to connect. If you have several, pick the one for this brand’s store.
Confirm the connection
Adverti confirms the connection. A Connected badge appears on the Google Analytics card and your property shows under Connected Account.
Click 'Save and Continue'
Once Google Analytics shows as connected, click Save and Continue to finish the integration.
Your GA4 data is now connected
The Google Analytics icon appears in Adverti's top navigation and your analytics data starts flowing in. You can now read traffic and behaviour alongside your channels.
Ask the AI analyst about your traffic
Ask Adverti's AI Analyst questions about your sessions, sources, and behaviour directly from AI Chat. That's it, you are set up.
Questions, answered
Is the connection read-only?
Yes. Adverti reads your analytics through the official Google Analytics Data API using the read-only access you authorize. It never changes your property, events, audiences, or settings.
What data does Adverti pull from GA4?
Session, traffic-source, landing-page, engagement, conversion, and device data from your GA4 property, which Adverti reads alongside your ad spend and orders.
Does this replace my attribution?
No. GA4 is one reference among several. Adverti reads it alongside your ad platforms and store, so no single source decides the number on its own.
Universal Analytics or GA4?
GA4. Adverti connects to Google Analytics 4 properties. Universal Analytics is no longer supported by Google.
Do I need to be a developer?
No. You sign in with Google and approve read-only access. There are no API keys to copy and no code to write.
Put your traffic in context.
Connect Google Analytics and read your sessions and sources beside every channel you run. No credit card to start.